Despite debuting a line of additional accessible hermes belts to earn back old customers and signing on Cara Delevingne to do a high-profile capsule selection and campaign, Mulberry's fortunes continue to haven't turned all-around. Earlier this week, the corporation issued a profit warning to shareholders after a 17% decline in sales with the very first half of 2014, according to Women's Wear Day by day. Be careful of anyone who wants to attribute that to global strife or changing vacation patterns, even though; Mulberry's only got by itself to blame.
In yesterday's Big apple Times, Vanessa Friedman enumerated the issues at Mulberry that we have been talking about here for a although. Despite the departure of disastrous CEO Bruno Guillon, who arrived to the model from Hermes and, in his short tenure, jacked up all its price levels and alienated widely used creative director Emma Hill to the point of resignation, not a lot has changed. The organization has still to name a new permanent CEO or creative director, though they do have Cara Delevingne on their payroll. leather handbags
The problem with getting Delevingne, while, is that so does everyone else, from DKNY to Burberry to Chanel. Even though her line and campaign with the brand have received a moderate amount of press attention, reporters on the Delevingne beat are spread quite thin; while not ponying up money for an exclusive, her mere presence has limited value to the brand name which is wanting to distinguish alone. Mulberry carries a historical past of betting on the wrong superstars from the wrong options, nevertheless; remember Lana Del Rey's designer bags ?
There's no short of spectacular, rich, young, British it girls-in-the-making for Mulberry to choose, but without having a permanent CEO plus a new creative director to guide the brand name in the purposeful direction, expect to look at Mulberry spinning its wheels for some time, no matter the state in the global luxury current market.
留言列表
